Brand strategy
& design that makes your health business visible.
Relevant, distinctive and trustworthy – from strategy to website: everything from a single source,
to reach twice as many desired clients.
Success stories of my desired clients:
The gynecologists Lörrach Schopfheim
The gynecology practice was overrun with old existing clients. Younger patients no longer came to them. In the brand strategy workshop, we sharpened their positioning: who do we want to address and how? Visually adapted the website to the desired target group, translated technical language into customer language & made all important information directly visible.
TO THE WEBSITE >
Your personal trainer – Daniel Schmidt
Daniel was a successful personal trainer in Basel, but had no web presence and gained clients exclusively through recommendations. In the brand strategy workshop, we worked out his unique selling point and the concrete added value for a clearly defined target group and developed positioning and a website from it. A single LinkedIn post about the new positioning and website immediately brought him 4 new clients.
TO THE WEBSITE >
TO LINKEDIN >
The psychotherapy practice in Basel
When starting her own practice in Basel, Silvana Danz lacked a clear brand identity and an appearance that specifically appealed to the right patients. We developed a suitable corporate design & a website that sharpens their positioning and gets the target group approach to the point. Today, the practice reaches and supports its desired clients every day.
TO THE WEBSITE >
Does this sound
familiar to you?
- You have a lot of expertise, but your brand doesn’t communicate that clearly enough to the outside world.
- Your website does not bring suitable inquiries.
- Your current external image ensures that your competition gets more customers than you.
- You are recommended, but you are not growing.
- You have enough patients, but the added value of your IGeL services is not recognized.
- You have already worked with agencies, but your situation has not improved.
Relevance, recognition & trust for you
& your brand
→
-
Your expertise becomes clearly recognizable and creates trust.
-
Desired clients immediately understand why they should choose you.
-
You clearly stand out from the competition. Online & offline.
-
Less brooding, more clarity: You make decisions faster and in a more targeted manner.
-
More inquiries from people who really suit you, because your message works.
-
A website that not only informs, but convinces and sells.
-
And: You work with me as equals, without detours, without junior teams, without Chinese whispers.
This is how you gain the certainty that your brand will be the foundation for growth, trust & sustainability.
Why work with Heike?
When volume drowns out competence in the health market, you need a brand with substance. Measurable, consistent, recognizable.
I am Heike Csintalan, brand strategist & sparring partner for health and health tech companies in the DACH region. With me, there is no quick rebranding, but an evidence-based brand strategy: from validated positioning to brand design to website & content, everything interlocks systematically.
Your result: Your customer immediately understands the added value of your service. Consistent brand management, security in communication decisions, stronger perception as a trustworthy expert brand and more suitable inquiries from patients, referrers and partners.
In contrast to the agency, we work together as equals, with scientifically sound methods that I have developed in recent years.
How will your health business
become visible, relevant & trustworthy,
for people & AI?
→ 1. A positioning that works – instead of interchangeable communication
We get to the point of what you stand for and what makes you unique. This is how patients, referrers and partners immediately understand your added value. Result: Clarity inside, trust outside, online & offline.
→ 2. A brand identity that makes you visible – instead of getting lost in the crowd
Your appearance speaks for you. Professional, consistent and authentic. Design, language and tone interlock and transport your attitude and quality. This way you won’t be overlooked and will clearly stand out from the competition.
→ 3. A website that convinces – instead of just looking pretty
Your website becomes a digital consultation: clearly structured, activating and convincing. It guides patients and customers specifically through your offer and is understood by both people and AI. This is how “just informing” finally becomes “winning.”
→ 4. Visibility with a system – instead of reach by chance
We develop a communication strategy that has a consistent effect: GEO-optimized, relevant and recognizable. So that you are found by exactly the people who suit you and no longer produce wastage.
→ 5. Your values as a foundation – instead of empty phrases
We don’t start with logos, but with you. Your values and vision form the foundation of your brand. This creates an appearance that feels right for your team and creates trust on the outside.
→ 6. Your brand. Your rules. Your impact – instead of adapting randomly
In the end, there is no “beautiful design”, but a brand with substance. Strategically built, clearly recognizable and sustainable. So that you are found, understood and booked by the people who really suit you.
I will answer your questions
1. HOW DOES A BRAND STRATEGY WORKSHOP WORK?
The brand strategy workshop consists of three phases:
Phase 1: We develop your brand foundation & a clear positioning – you gain clarity about who you are, who you are addressing and what added value you offer.
Phase 2: We sharpen your core message based on real target group insights and formulate language and content that your desired clients immediately understand.
Phase 3: We visibly implement the strategy – from wireframe to website text to go-live tracking. After around twelve weeks, there is a brand that speaks, is found and convinces.
2. HOW DOES BRAND STRATEGY DIFFER FROM BRANDING?
Brand strategy lays the foundation – it defines vision, mission, values, target group profile (Ideal Client Profile), positioning and tonality.
Branding is the visible implementation of this strategy in design, language and experiences. Only strategic clarity makes branding an effective instrument of differentiation.
3. WHY IS BRAND STRATEGY SO IMPORTANT FOR HEALTH COMPANIES?
Trust is crucial in the healthcare sector. A well-founded brand strategy ensures that patients, doctors or partners immediately feel what you stand for. It creates differentiation in a sensitive market, strengthens credibility and leads to more suitable inquiries – online and offline.
4. WHAT DOES A REBRANDING IN THE HEALTH SECTOR COST?
A brand strategy workshop including clear positioning, core message and roadmap for implementation costs €4,950 (plus VAT).
Building on this, naming, claiming, visual re-design and website implementation can be added – depending on requirements and project scope.
5. HOW LONG DOES IT TAKE TO DEVELOP A BRAND STRATEGY?
From kick-off to a clearly visible brand, the process takes around 12 weeks:
Phase 1:
3–4 hour workshop
Phase 2:
Practice check and core message development
Phase 3:
Implementation with website design,
Go-Live and tracking
After 3 + 6 months, a check-in is carried out for review and, if necessary, fine-tuning.
6. WHAT DO I NEED TO GET STARTED WITH YOU?
Openness, curiosity and a little time for the workshop and co-creation sessions. If you want to position your health business more clearly and make it visible, we start with a free brand audit. You will then receive your individual offer.
I am looking forward to your project!
Now, match the quality of your external presentation to the quality of your expertise. In order to achieve the visibility on the market that you and your company deserve. Let’s get to know each other and speak the language of your desired clients.
?