7 clear signs that your health­ca­re com­pa­ny needs brand consulting

How prac­ti­ces, cli­nics and health-tech com­pa­nies build trust, gain pati­ents and crea­te future secu­ri­ty with a strong brand.

1. Your brand is blurry.

When asked “What do we actual­ly stand for?” you get shrugs or five dif­fe­rent ans­wers. Wit­hout cla­ri­ty insi­de, the­re is a lack of radi­ance to the outside. 

Con­se­quence: Pati­ents and refer­rers can­not cle­ar­ly clas­si­fy you, they deci­de more quick­ly for a competitor.

2. Your com­mu­ni­ca­ti­on con­sists of indi­vi­du­al mea­su­res wit­hout a com­mon thread.

Web­site, fly­er, social media, trade fair appearance, ever­y­thing runs side by side, not­hing interlocks.

Con­se­quence: Invest­ments in mar­ke­ting fizz­le out becau­se the mes­sa­ge is not consistent.

3. Pati­ents and part­ners do not under­stand your added value.

You have exper­ti­se and qua­li­ty, but it is not brought to the point.

Con­se­quence: Com­pe­ti­tors with lou­der mes­sa­ges appear more visi­ble, alt­hough they have less sub­s­tance in terms of content.

4. The­re is a lack of a com­mon vision.

Manage­ment, the­ra­pists, doc­tors or the team in the back­ground, ever­yo­ne has a dif­fe­rent pic­tu­re of the brand.

Con­se­quence: Decis­i­ons are pro­tra­c­ted, the exter­nal pre­sen­ta­ti­on seems arbitrary.

5. Your exter­nal appearance no lon­ger matches your attitude.

A spe­cia­li­zed cli­nic that stands for pre­cis­i­on and trust com­mu­ni­ca­tes extern­al­ly with rest­less design and inter­ch­an­geable claims, which seems contradictory.

Con­se­quence: Trust crum­bles, among pati­ents, appli­cants and partners.

6. You have a nag­ging gut feeling.

“Some­thing is no lon­ger right with our brand.” This fee­ling rare­ly deceives. 

Con­se­quence: Uncer­tain­ty in the team grows, decis­i­ons are made hesi­tant­ly, oppor­tu­ni­ties pass.

7. Your offer grows but wit­hout a clear structure.

New ser­vices, coope­ra­ti­ons, may­be even an acqui­si­ti­on: The ques­ti­on “Umbrel­la brand or indi­vi­du­al brand?” remains unanswered.

Con­se­quence: Con­fu­si­on intern­al­ly and extern­al­ly. Pati­ents no lon­ger under­stand what belongs tog­e­ther and turn away. 

What hap­pens if you igno­re the­se signs?

Loss of sales due to unclear tar­get group approach.
Decre­asing trust among pati­ents, part­ners and appli­cants.
Lost oppor­tu­ni­ties for growth and future secu­ri­ty.
Frus­tra­ti­on in the team becau­se nobo­dy knows how the brand should “real­ly” appear.

If the­se points seem fami­li­ar to you: You are not alo­ne. Many health­ca­re com­pa­nies are stan­ding right here, with excel­lent per­for­mance, but a brand that does not reflect this potential. 

I accom­pa­ny you through the pro­cess for more cla­ri­ty insi­de, con­sis­ten­cy out­side and a posi­tio­ning that crea­tes trust.

Let’s rethink your foun­da­ti­on tog­e­ther, cle­ar­ly, open to insights and with sub­s­tance that remains.

Now! Arran­ge a free brand audit.

The best decis­i­on of your life?

Some time ago, Michae­la Fort­hu­ber, a manage­ment con­sul­tant, approa­ched me and asked me if she could inter­view me for her blog “Best Decis­i­on of Life and 6 1/2 Ques­ti­ons”. I am plea­sed to pre­sent you the result here today. Enjoy reading. 

Here’s a litt­le insight:
1. What was the best decis­i­on you made in your life?

Out of per­ma­nent employ­ment in the design and adver­ti­sing agen­cy – into self-employ­ment as an SEO web desi­gner and image video pro­du­cer.

SEO

You don’t just want a digi­tal busi­ness card, you also want to be found on Goog­le. The right key­words, the right head­lines, the right alt tags and meta­dis­crip­ti­ons are essen­ti­al for this. Goog­le uses cer­tain para­me­ters to find exact­ly the pages that the user is loo­king for in the jungle of the Inter­net. In order for you as a ser­vice pro­vi­der to be found using the­se search terms, you need the­se para­me­ters (SEO). The fol­lo­wing artic­le illus­tra­tes in gre­at detail what SEO ent­ails. Enjoy reading. 

Very inte­res­t­ing artic­le: »How design influen­ces the per­cei­ved func­tion­a­li­ty of products«

This does not only app­ly to pro­ducts. You reach the cus­to­mers who real­ly suit you with a web­site & an image film that reflects the qua­li­ty of your pro­ducts. Tha­t’s why it’s so important to think about your posi­tio­ning and your image in advance. 

Bran­ding, web­site & image film for BSGROUP Data Analytics