{"id":26043245,"date":"2020-06-24T20:52:27","date_gmt":"2020-06-24T18:52:27","guid":{"rendered":"https:\/\/hilterscheid.com\/blog-hilterscheid-kommunikationsdesign\/"},"modified":"2025-12-11T23:35:02","modified_gmt":"2025-12-11T22:35:02","slug":"blog-hilterscheid-kommunikationsdesign","status":"publish","type":"page","link":"https:\/\/hilterscheid.com\/en\/blog-hilterscheid-kommunikationsdesign\/","title":{"rendered":"Blog \u2014 Hil\u00adter\u00adscheid Kommunikationsdesign"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d admin_label=\u201cHeader\u201d _builder_version=\u201c4.19.4\u201d background_enable_color=\u201coff\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_direction=\u201c0deg\u201d background_color_gradient_stops=\u201d#ffffff 0%|rgba(255,255,255,0) 100%\u201d background_color_gradient_overlays_image=\u201con\u201d background_color_gradient_start=\u201d#ffffff\u201d background_color_gradient_end=\u201crgba(255,255,255,0)\u201d 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type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text _builder_version=\u201c4.25.1\u201d text_font=\u201d||||||||\u201d text_line_height=\u201c2em\u201d header_font=\u201cPatua One||||||||\u201d header_font_size=\u201c70px\u201d header_line_height=\u201c1.2em\u201d header_2_font=\u201cPatua One|600|||||||\u201d header_2_font_size=\u201c36px\u201d header_2_line_height=\u201c1.4em\u201d header_3_font=\u201d||||||||\u201d header_4_font=\u201cGeorgia|800||on|||||\u201d header_4_text_color=\u201c#a06d51\u201d header_4_font_size=\u201c14px\u201d header_4_letter_spacing=\u201c1px\u201d header_4_line_height=\u201c1.4em\u201d text_orientation=\u201ccenter\u201d min_height=\u201c18px\u201d custom_margin=\u201d||10px\u201d header_font_size_tablet=\u201c40px\u201d header_font_size_phone=\u201d\u201d header_font_size_last_edited=\u201con|tablet\u201d header_2_font_size_tablet=\u201c26px\u201d header_2_font_size_phone=\u201c20px\u201d header_2_font_size_last_edited=\u201con|phone\u201d locked=\u201coff\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>Lin\u00adke\u00addIn |&nbsp;Blog<\/h4>\n<p>[\/et_pb_text][et_pb_text content_last_edited=\u201coff|desktop\u201d _builder_version=\u201c4.27.4\u201d text_font=\u201cPT Sans||||||||\u201d text_font_size=\u201c30px\u201d text_line_height=\u201c1.8em\u201d header_font=\u201cMontserrat|700||on|||||\u201d header_font_size=\u201c41px\u201d header_line_height=\u201c1.2em\u201d text_orientation=\u201ccenter\u201d custom_margin=\u201d-14px|||||\u201d text_font_size_tablet=\u201d\u201d text_font_size_phone=\u201c16px\u201d text_font_size_last_edited=\u201con|desktop\u201d header_font_size_tablet=\u201c40px\u201d header_font_size_phone=\u201c25px\u201d header_font_size_last_edited=\u201con|tablet\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h1>All about brand stra\u00adtegy, positioning,<br>\ncor\u00adpo\u00adra\u00adte design &amp; visibility<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201d-28px||||false|false\u201d custom_margin_tablet=\u201d-28px||||false|false\u201d custom_margin_phone=\u201d-28px||||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.25.1\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_code _builder_version=\u201c4.27.5\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<div class=\"sk-ww-linkedin-profile-post\" data-embed-id=\"25632519\"><\/div>\n<p><script src=\"https:\/\/widgets.sociablekit.com\/linkedin-profile-posts\/widget.js\" defer><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.19.4\u201d background_color=\u201d#ffffff\u201d max_width=\u201c800px\u201d custom_margin=\u201c16px||||false|false\u201d custom_margin_tablet=\u201c8px||||false|false\u201d custom_margin_phone=\u201d-12px||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201c80px|4vw|80px|4vw|true|true\u201d box_shadow_style=\u201cpreset3\u201d box_shadow_vertical=\u201c20px\u201d box_shadow_blur=\u201c120px\u201d box_shadow_spread=\u201d-20px\u201d use_custom_width=\u201con\u201d custom_width_px=\u201c800px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text _builder_version=\u201c4.25.1\u201d text_font=\u201d||||||||\u201d header_3_font_size=\u201c18px\u201d text_orientation=\u201ccenter\u201d custom_margin_tablet=\u201d-45px||||false|false\u201d custom_margin_phone=\u201d-55px||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d]Outside of Lin\u00adke\u00addIn :)[\/et_pb_text][et_pb_text content_tablet=\u201d<\/p>\n<h2>7 clear signs that your health\u00adca\u00adre com\u00adpa\u00adny needs a <br>brand con\u00adsul\u00adta\u00adti\u00adon<\/h2>\n<p>\u201d content_phone=\u201d<\/p>\n<h2>7 clear signs that your health\u00adca\u00adre com\u00adpa\u00adny needs a <br>brand con\u00adsul\u00adta\u00adti\u00adon<\/h2>\n<p>\u201d content_last_edited=\u201con|desktop\u201d module_id=\u201cSEO\u201d _builder_version=\u201c4.27.4\u201d header_font=\u201cPatua One||||||||\u201d header_font_size=\u201c22px\u201d header_2_font=\u201cMontserrat|700||on|||||\u201d header_2_font_size=\u201c22px\u201d header_2_line_height=\u201c1.1em\u201d width=\u201c99%\u201d width_tablet=\u201c99%\u201d width_phone=\u201c99%\u201d width_last_edited=\u201con|desktop\u201d custom_margin=\u201c52px||-28px|40px|false|false\u201d custom_margin_tablet=\u201d|||0px|false|false\u201d custom_margin_phone=\u201d|||0px|false|false\u201d custom_margin_last_edited=\u201con|phone\u201d header_2_text_align_tablet=\u201d\u201d header_2_text_align_phone=\u201ccenter\u201d header_2_text_align_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>7 clear signs that your health\u00adca\u00adre com\u00adpa\u00adny needs brand consulting<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.27.4\u201d text_font=\u201cMontserrat||||||||\u201d text_line_height=\u201c1.5em\u201d width=\u201c88%\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201c28px||39px||false|false\u201d custom_margin_tablet=\u201c37px||57px||false|false\u201d custom_margin_phone=\u201c25px||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p><strong>How prac\u00adti\u00adces, cli\u00adnics and health-tech com\u00adpa\u00adnies build trust, gain pati\u00adents and crea\u00adte future secu\u00adri\u00adty with a strong brand.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>1. Your brand is blurry.<\/strong><\/span><\/p>\n<p>When asked \u201cWhat do we actual\u00adly stand for?\u201d you get shrugs or five dif\u00adfe\u00adrent ans\u00adwers. Wit\u00adhout cla\u00adri\u00adty insi\u00adde, the\u00adre is a lack of radi\u00adance to the outside.&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Pati\u00adents and refer\u00adrers can\u00adnot cle\u00adar\u00adly clas\u00adsi\u00adfy you, they deci\u00adde more quick\u00adly for a competitor.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>2. Your com\u00admu\u00adni\u00adca\u00adti\u00adon con\u00adsists of indi\u00advi\u00addu\u00adal mea\u00adsu\u00adres wit\u00adhout a com\u00admon thread.<\/strong><\/span><\/p>\n<p>Web\u00adsite, fly\u00ader, social media, trade fair appearance, ever\u00ady\u00adthing runs side by side, not\u00adhing interlocks.<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Invest\u00adments in mar\u00adke\u00adting fizz\u00adle out becau\u00adse the mes\u00adsa\u00adge is not consistent.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>3. Pati\u00adents and part\u00adners do not under\u00adstand your added&nbsp;value.<\/strong><\/span><\/p>\n<p>You have exper\u00adti\u00adse and qua\u00adli\u00adty, but it is not brought to the&nbsp;point.<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Com\u00adpe\u00adti\u00adtors with lou\u00adder mes\u00adsa\u00adges appear more visi\u00adble, alt\u00adhough they have less sub\u00ads\u00adtance in terms of content.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>4. The\u00adre is a lack of a com\u00admon vision.<\/strong><\/span><\/p>\n<p>Manage\u00adment, the\u00adra\u00adpists, doc\u00adtors or the team in the back\u00adground, ever\u00adyo\u00adne has a dif\u00adfe\u00adrent pic\u00adtu\u00adre of the&nbsp;brand.<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Decis\u00adi\u00adons are pro\u00adtra\u00adc\u00adted, the exter\u00adnal pre\u00adsen\u00adta\u00adti\u00adon seems arbitrary.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>5. Your exter\u00adnal appearance no lon\u00adger matches your attitude.<\/strong><\/span><\/p>\n<p>A spe\u00adcia\u00adli\u00adzed cli\u00adnic that stands for pre\u00adcis\u00adi\u00adon and trust com\u00admu\u00adni\u00adca\u00adtes extern\u00adal\u00adly with rest\u00adless design and inter\u00adch\u00adan\u00adgeable claims, which seems contradictory.<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Trust crum\u00adbles, among pati\u00adents, appli\u00adcants and partners.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>6. You have a nag\u00adging gut feeling.<\/strong><\/span><\/p>\n<p>\u201cSome\u00adthing is no lon\u00adger right with our brand.\u201d This fee\u00adling rare\u00adly deceives.&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Uncer\u00adtain\u00adty in the team grows, decis\u00adi\u00adons are made hesi\u00adtant\u00adly, oppor\u00adtu\u00adni\u00adties&nbsp;pass.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>7. Your offer grows but wit\u00adhout a clear structure.<\/strong><\/span><\/p>\n<p>New ser\u00advices, coope\u00adra\u00adti\u00adons, may\u00adbe even an acqui\u00adsi\u00adti\u00adon: The ques\u00adti\u00adon \u201cUmbrel\u00adla brand or indi\u00advi\u00addu\u00adal brand?\u201d remains unanswered.<\/p>\n<p><span style=\"text-decoration: underline;\">Con\u00adse\u00adquence:<\/span> Con\u00adfu\u00adsi\u00adon intern\u00adal\u00adly and extern\u00adal\u00adly. Pati\u00adents no lon\u00adger under\u00adstand what belongs tog\u00ade\u00adther and turn&nbsp;away.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>What hap\u00adpens if you igno\u00adre the\u00adse&nbsp;signs?<\/strong><\/span><\/p>\n<p>Loss of sales due to unclear tar\u00adget group approach.<br>Decre\u00adasing trust among pati\u00adents, part\u00adners and appli\u00adcants.<br>Lost oppor\u00adtu\u00adni\u00adties for growth and future secu\u00adri\u00adty.<br>Frus\u00adtra\u00adti\u00adon in the team becau\u00adse nobo\u00addy knows how the brand should \u201creal\u00adly\u201d appear.<\/p>\n<p>If the\u00adse points seem fami\u00adli\u00adar to you: You are not alo\u00adne. Many health\u00adca\u00adre com\u00adpa\u00adnies are stan\u00adding right here, with excel\u00adlent per\u00adfor\u00admance, but a brand that does not reflect this potential.&nbsp;<\/p>\n<p>I accom\u00adpa\u00adny you through the pro\u00adcess for more cla\u00adri\u00adty insi\u00adde, con\u00adsis\u00adten\u00adcy out\u00adside and a posi\u00adtio\u00adning that crea\u00adtes&nbsp;trust.<\/p>\n<p>Let\u2019s rethink your foun\u00adda\u00adti\u00adon tog\u00ade\u00adther, cle\u00adar\u00adly, open to insights and with sub\u00ads\u00adtance that remains.<\/p>\n<p><a href=\"https:\/\/calendly.com\/hilterscheid-kommunikationsdesign\/30min?\"><strong>Now! <\/strong>Arran\u00adge a free brand&nbsp;audit.<\/a><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u201chttps:\/\/calendly.com\/heike_csintalan\/30min?\u201d button_text=\u201cLET\u2019S GET TO KNOW EACH OTHER \u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c13px\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201c#c99300\u201d button_border_width=\u201c2px\u201d button_border_color=\u201c#c99300\u201d button_border_radius=\u201c6px\u201d button_font=\u201cMontserrat|700|||||||\u201d transform_scale_tablet=\u201d\u201d transform_scale_phone=\u201d\u201d transform_scale_last_edited=\u201con|phone\u201d transform_translate_tablet=\u201d\u201d transform_translate_phone=\u201d\u201d transform_translate_last_edited=\u201con|phone\u201d transform_rotate_tablet=\u201d\u201d transform_rotate_phone=\u201d\u201d transform_rotate_last_edited=\u201con|phone\u201d transform_skew_tablet=\u201d\u201d transform_skew_phone=\u201d\u201d transform_skew_last_edited=\u201con|phone\u201d transform_origin_tablet=\u201d\u201d transform_origin_phone=\u201d\u201d transform_origin_last_edited=\u201con|phone\u201d transform_styles_last_edited=\u201con|phone\u201d background_layout=\u201cdark\u201d custom_margin=\u201d-21px||61px|37px|false|false\u201d custom_margin_tablet=\u201d-29px|||0px|false|false\u201d custom_margin_phone=\u201d-34px|10px||0px|false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding_tablet=\u201d\u201d custom_padding_phone=\u201d\u201d custom_padding_last_edited=\u201con|phone\u201d button_text_size_tablet=\u201c12px\u201d button_text_size_phone=\u201c13px\u201d button_text_size_last_edited=\u201con|tablet\u201d transform_styles_tablet=\u201d\u201d transform_styles_phone=\u201d\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][et_pb_text _builder_version=\u201c4.19.4\u201d header_font=\u201cPatua One||||||||\u201d header_font_size=\u201c22px\u201d header_2_font=\u201d|700||on|||||\u201d header_2_text_align=\u201ccenter\u201d header_2_font_size=\u201c22px\u201d header_2_line_height=\u201c1.1em\u201d custom_margin=\u201d||-28px|||\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>The best decis\u00adi\u00adon of your&nbsp;life?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2022\/07\/hilterscheid-kommunikationsdesign-interview.jpg\u201d alt=\u201chilterscheid-kommunikationsdesign-interview\u201d title_text=\u201chilterscheid-kommunikationsdesign-interview\u201d url=\u201chttps:\/\/www.xing.com\/news\/insiders\/articles\/wie-design-die-wahrgenommene-funktionalitat-von-produkten-beeinflusst-3741331?ete=b6c727f4caec7a96.eyJ0YXJnZXRfaWQiOjM3NDQ5NTksInRhcmdldF90eXBlIjoiYXJ0aWNsZSIsInRhcmdldF91cm4iOiJ1cm46eC14aW5nOmNvbnRlbnQ6cGFnZV9hcnRpY2xlOjM3NDQ5NTkiLCJwb3NpdGlvbiI6MCwic2l0ZV9zZWN0aW9uIjoiZW1haWwiLCJkZWxpdmVyeV9pZCI6IjcxMTI2XzE1NTU5NjExIiwicmVhc29uIjoib2xkX3BvcHVsYXJpdHlfcmVhc29uIiwiYWN0b3IiOiJ1cm46eC14aW5nOmNvbnRlbnQ6cHVibGlzaGVyX3BhZ2U6MzQyIiwiYWN0b3JfdXJuIjoidXJuOngteGluZzpjb250ZW50OnB1Ymxpc2hlcl9wYWdlOjM0MiIsInZlcnNpb24iOiIyLjIuMiJ9&amp;link_position=digest&amp;newsletter_id=71126&amp;xng_share_origin=email&amp;cce=em5e0cbb4d.%3AicWcbQMhrQwG29q0MNJzAB\u201d _builder_version=\u201c4.23.1\u201d width=\u201c88%\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201c54px||11px||false|false\u201d custom_margin_tablet=\u201c42px||11px||false|false\u201d custom_margin_phone=\u201c33px||11px||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d custom_padding=\u201c0px|||||\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.18.0\u201d width=\u201c88%\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201c37px||39px||false|false\u201d custom_margin_tablet=\u201c37px||39px||false|false\u201d custom_margin_phone=\u201c25px||||false|false\u201d custom_margin_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Some time ago, <strong>Michae\u00adla Fort\u00adhu\u00adber,<\/strong> a manage\u00adment con\u00adsul\u00adtant, approa\u00adched me and asked me if she could inter\u00adview me for her blog \u201cBest Decis\u00adi\u00adon of Life and 6 1\/2 Ques\u00adti\u00adons\u201d. I am plea\u00adsed to pre\u00adsent you the result here today. Enjoy reading.&nbsp;<\/p>\n<p>Here\u2019s a litt\u00adle insight:<br><span><strong>1. What was the best decis\u00adi\u00adon you made in your life? <\/strong><\/span> <\/p>\n<p>Out of per\u00adma\u00adnent employ\u00adment in the design and adver\u00adti\u00adsing agen\u00adcy \u2013 into self-employ\u00adment as an <a href=\"https:\/\/hilterscheid.com\/en\/corporate-identity\/\">SEO web desi\u00adgner<\/a> and <a href=\"https:\/\/hilterscheid.com\/imagefilm\/\">image video pro\u00addu\u00adcer<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.17.6\u201d header_3_font_size=\u201c18px\u201d width=\u201c88%\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201d-56px||98px||false|false\u201d link_option_url=\u201chttps:\/\/michaelaforthuber.com\/beste-entscheidung-des-lebens-heike-csintalan\/\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p><strong>To the interview&nbsp;&gt;<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=\u201cSEO\u201d _builder_version=\u201c4.25.1\u201d header_font=\u201cPatua One||||||||\u201d header_font_size=\u201c22px\u201d header_2_font=\u201d|700|||||||\u201d header_2_text_align=\u201ccenter\u201d header_2_font_size=\u201c22px\u201d header_2_line_height=\u201c1.1em\u201d custom_margin=\u201c52px||-28px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>SEO<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2022\/07\/hilterscheid-kommunikationsdesign-seo.png\u201d title_text=\u201chilterscheid-kommunikationsdesign-seo\u201d url=\u201chttps:\/\/www.xing.com\/news\/insiders\/articles\/wie-design-die-wahrgenommene-funktionalitat-von-produkten-beeinflusst-3741331?ete=b6c727f4caec7a96.eyJ0YXJnZXRfaWQiOjM3NDQ5NTksInRhcmdldF90eXBlIjoiYXJ0aWNsZSIsInRhcmdldF91cm4iOiJ1cm46eC14aW5nOmNvbnRlbnQ6cGFnZV9hcnRpY2xlOjM3NDQ5NTkiLCJwb3NpdGlvbiI6MCwic2l0ZV9zZWN0aW9uIjoiZW1haWwiLCJkZWxpdmVyeV9pZCI6IjcxMTI2XzE1NTU5NjExIiwicmVhc29uIjoib2xkX3BvcHVsYXJpdHlfcmVhc29uIiwiYWN0b3IiOiJ1cm46eC14aW5nOmNvbnRlbnQ6cHVibGlzaGVyX3BhZ2U6MzQyIiwiYWN0b3JfdXJuIjoidXJuOngteGluZzpjb250ZW50OnB1Ymxpc2hlcl9wYWdlOjM0MiIsInZlcnNpb24iOiIyLjIuMiJ9&amp;link_position=digest&amp;newsletter_id=71126&amp;xng_share_origin=email&amp;cce=em5e0cbb4d.%3AicWcbQMhrQwG29q0MNJzAB\u201d _builder_version=\u201c4.25.1\u201d custom_margin=\u201c20px||11px||false|false\u201d custom_margin_tablet=\u201c20px||11px||false|false\u201d custom_margin_phone=\u201c20px||11px||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d custom_padding=\u201c0px|||||\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.25.1\u201d width=\u201c89%\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201d||39px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>You don\u2019t just want a digi\u00adtal busi\u00adness card, you also want to be found on Goog\u00adle. The right key\u00adwords, the right head\u00adlines, the right alt tags and meta\u00addis\u00adcrip\u00adti\u00adons are essen\u00adti\u00adal for this. Goog\u00adle uses cer\u00adtain para\u00adme\u00adters to find exact\u00adly the pages that the user is loo\u00adking for in the jungle of the Inter\u00adnet. In order for you as a ser\u00advice pro\u00advi\u00adder to be found using the\u00adse search terms, you need the\u00adse para\u00adme\u00adters (SEO). The fol\u00adlo\u00adwing artic\u00adle illus\u00adtra\u00adtes in gre\u00adat detail what SEO ent\u00adails. Enjoy reading.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.17.6\u201d header_3_font_size=\u201c18px\u201d width=\u201c89%\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201d-56px||98px||false|false\u201d link_option_url=\u201chttps:\/\/www.evergreenmedia.at\/ratgeber\/was-ist-seo\/\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>To the article&nbsp;&gt;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.25.1\u201d text_font=\u201d||||||||\u201d header_3_font_size=\u201c18px\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>JANUARY 2021<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.18.0\u201d header_font=\u201cPatua One||||||||\u201d header_font_size=\u201c22px\u201d header_2_font=\u201d|700||on|||||\u201d header_2_text_align=\u201ccenter\u201d header_2_font_size=\u201c22px\u201d header_2_line_height=\u201c1.1em\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Very inte\u00adres\u00adt\u00ading artic\u00adle: \u00bbHow design influen\u00adces the per\u00adcei\u00adved func\u00adtion\u00ada\u00adli\u00adty of products\u00ab<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikationsdesign-xing-beitrag.png\u201d alt=\u201chilterscheid-kommunikationsdesign-xing-beitrag\u201d title_text=\u201chilterscheid-kommunikationsdesign-xing-beitrag\u201d url=\u201chttps:\/\/www.xing.com\/news\/insiders\/articles\/wie-design-die-wahrgenommene-funktionalitat-von-produkten-beeinflusst-3741331?ete=b6c727f4caec7a96.eyJ0YXJnZXRfaWQiOjM3NDQ5NTksInRhcmdldF90eXBlIjoiYXJ0aWNsZSIsInRhcmdldF91cm4iOiJ1cm46eC14aW5nOmNvbnRlbnQ6cGFnZV9hcnRpY2xlOjM3NDQ5NTkiLCJwb3NpdGlvbiI6MCwic2l0ZV9zZWN0aW9uIjoiZW1haWwiLCJkZWxpdmVyeV9pZCI6IjcxMTI2XzE1NTU5NjExIiwicmVhc29uIjoib2xkX3BvcHVsYXJpdHlfcmVhc29uIiwiYWN0b3IiOiJ1cm46eC14aW5nOmNvbnRlbnQ6cHVibGlzaGVyX3BhZ2U6MzQyIiwiYWN0b3JfdXJuIjoidXJuOngteGluZzpjb250ZW50OnB1Ymxpc2hlcl9wYWdlOjM0MiIsInZlcnNpb24iOiIyLjIuMiJ9&amp;link_position=digest&amp;newsletter_id=71126&amp;xng_share_origin=email&amp;cce=em5e0cbb4d.%3AicWcbQMhrQwG29q0MNJzAB\u201d _builder_version=\u201c4.23.1\u201d custom_margin=\u201c35px||32px||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.25.1\u201d custom_margin=\u201d||39px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>This does not only app\u00adly to pro\u00adducts. You reach the cus\u00adto\u00admers who real\u00adly suit you with a web\u00adsite &amp; an image film that reflects the qua\u00adli\u00adty of your pro\u00adducts. Tha\u00adt\u2019s why it\u2019s so important to think about your posi\u00adtio\u00adning and your image in advance.&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.16\u201d header_3_font_size=\u201c18px\u201d custom_margin=\u201d-15px||98px||false|false\u201d link_option_url=\u201chttps:\/\/www.xing.com\/news\/insiders\/articles\/wie-design-die-wahrgenommene-funktionalitat-von-produkten-beeinflusst-3741331?ete=b6c727f4caec7a96.eyJ0YXJnZXRfaWQiOjM3NDQ5NTksInRhcmdldF90eXBlIjoiYXJ0aWNsZSIsInRhcmdldF91cm4iOiJ1cm46eC14aW5nOmNvbnRlbnQ6cGFnZV9hcnRpY2xlOjM3NDQ5NTkiLCJwb3NpdGlvbiI6MCwic2l0ZV9zZWN0aW9uIjoiZW1haWwiLCJkZWxpdmVyeV9pZCI6IjcxMTI2XzE1NTU5NjExIiwicmVhc29uIjoib2xkX3BvcHVsYXJpdHlfcmVhc29uIiwiYWN0b3IiOiJ1cm46eC14aW5nOmNvbnRlbnQ6cHVibGlzaGVyX3BhZ2U6MzQyIiwiYWN0b3JfdXJuIjoidXJuOngteGluZzpjb250ZW50OnB1Ymxpc2hlcl9wYWdlOjM0MiIsInZlcnNpb24iOiIyLjIuMiJ9&amp;link_position=digest&amp;newsletter_id=71126&amp;xng_share_origin=email&amp;cce=em5e0cbb4d.%3AicWcbQMhrQwG29q0MNJzAB\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>To the article&nbsp;&gt;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.16\u201d text_font=\u201d||||||||\u201d header_3_font_size=\u201c18px\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Decem\u00adber&nbsp;2020<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.18.0\u201d header_font=\u201d|700||on|||||\u201d header_text_align=\u201ccenter\u201d header_font_size=\u201c22px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h1>Bran\u00adding, web\u00adsite &amp; image film for BSGROUP Data Analytics<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.16\u201d header_3_font_size=\u201c18px\u201d custom_margin=\u201d-15px||14px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<div class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1592907128917_33064\">\n<div class=\"sqs-block-content\">\n<p style=\"white-space: pre-wrap; text-align: center;\" class>Busi\u00adness Intel\u00adli\u00adgence in a new design<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikations-design-logo-bsg-group.jpg\u201d alt=\u201chilterscheid-kommunikations-design-logo-bsg-group\u201d title_text=\u201chilterscheid-kommunikations-design-logo-bsg-group\u201d _builder_version=\u201c4.23.1\u201d custom_margin=\u201c35px||||false|false\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_video src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2021\/01\/Hilterscheid_Kommunikationsdesign_Website_BSGROUP_Data_Analytics_2_2-09.24.26.mp4\u201d image_src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2021\/01\/Hilterscheid_Kommunikationsdesign_BSGROUP_Website_Start.jpg\u201d thumbnail_overlay_color=\u201crgba(0,0,0,0.6)\u201d _builder_version=\u201c4.16\u201d global_colors_info=\u201d{}\u201d][\/et_pb_video][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikationsdesign-website-kreation-bsgroup-data-analytics.png\u201d alt=\u201chilterscheid-kommunikationsdesign-website-kreation-bsgroup-data-analytics\u201d title_text=\u201chilterscheid-kommunikationsdesign-website-kreation-bsgroup-data-analytics\u201d force_fullwidth=\u201con\u201d _builder_version=\u201c4.23.1\u201d custom_margin=\u201d|||0px|false|false\u201d custom_margin_tablet=\u201d|||0px|false|false\u201d custom_margin_phone=\u201d|||0px|false|false\u201d custom_margin_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.16\u201d text_font=\u201d||||||||\u201d header_3_font_size=\u201c18px\u201d text_orientation=\u201ccenter\u201d custom_margin=\u201c74px||||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>AUGUST 2020<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.18.0\u201d header_font=\u201cPatua One||||||||\u201d header_font_size=\u201c22px\u201d header_2_font=\u201d|700||on|||||\u201d header_2_text_align=\u201ccenter\u201d header_2_font_size=\u201c22px\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2 class=\"BlogItem-title\" data-content-field=\"title\">Bran\u00adding, web\u00adsite &amp; online cour\u00adse plat\u00adform for Simon Thiessen<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201c4.16\u201d header_3_font_size=\u201c18px\u201d custom_margin=\u201d-15px||||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<div class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1592907128917_33064\">\n<div class=\"sqs-block-content\">\n<p style=\"white-space: pre-wrap; text-align: center;\" class>Be free. Be you. | Simon Thies\u00adsen | Sys\u00adte\u00admic Coach &amp; Consultant&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" id=\"block-yui_3_17_2_1_1592907128917_33857\">\n<div class=\"sqs-block-content\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikationsdesign-website-kreation-coaching-consulting.jpg\u201d alt=\u201chilterscheid-kommunikationsdesign-website-kreation-coaching-consulting\u201d title_text=\u201chilterscheid-kommunikationsdesign-website-kreation-coaching-consulting\u201d _builder_version=\u201c4.23.1\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.18.0\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>Coro\u00adna has tur\u00adned our lives upsi\u00adde down quite a bit. But we did\u00adn\u2019t let that stop us from con\u00adti\u00adnuing to work dili\u00adgent\u00adly. For Simon Thies\u00adsen \u2013 Coa\u00adching &amp; Con\u00adsul\u00adting, we con\u00adcei\u00adved and imple\u00admen\u00adted a new cor\u00adpo\u00adra\u00adte design inclu\u00adding an online pre\u00adsence and trai\u00adning plat\u00adform via <a href=\"https:\/\/simonthiessen.podia.com\" target=\"_blank\" rel=\"noopener noreferrer\">podia<\/a>.  <\/p>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikationsdesign-website-kreation-coach-consulting.jpg\u201d alt=\u201chilterscheid-kommunikationsdesign-website-kreation-coach-consulting\u201d title_text=\u201chilterscheid-kommunikationsdesign-website-kreation-coach-consulting\u201d force_fullwidth=\u201con\u201d _builder_version=\u201c4.23.1\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.16\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>In clo\u00adse coope\u00adra\u00adti\u00adon with Simon, which \u2014 by the way \u2014 with Simon\u2019s art and his unrest\u00adric\u00adted trust in us, does not feel like work, a tim\u00ade\u00adl\u00adess, authen\u00adtic brand was crea\u00adted that opti\u00admal\u00adly suits Simon\u2019s per\u00adso\u00adna\u00adli\u00adty and his busi\u00adness as a sys\u00adte\u00admic coach and con\u00adsul\u00adtant for cla\u00adri\u00adty and freedom.<\/p>\n<p>The focus of his cor\u00adpo\u00adra\u00adte iden\u00adti\u00adty lies in a com\u00adbi\u00adna\u00adti\u00adon of strong typo\u00adgra\u00adphy by Hei\u00adke and hand-let\u00adte\u00adred words by My. The house colors are defi\u00adned accor\u00adding to sub\u00adject are\u00adas. Two main cate\u00adgo\u00adries \u201cPro\u00adfes\u00adsio\u00adnal &amp; Casu\u00adal\u201d were defi\u00adned, so his web\u00adsite gains order and struc\u00adtu\u00adre. A clear line that con\u00advin\u00adces every visi\u00adtor to his web\u00adsite and invi\u00adtes them to stay the\u00adre lon\u00adger. You can quick\u00adly find your way around his web\u00adsite and imme\u00addia\u00adte\u00adly gain cla\u00adri\u00adty about his online cour\u00adses and his other offers.&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikations-design-moodboard-simon-thiessen\u20111.png\u201d alt=\u201chilterscheid-kommunikations-design-moodboard-simon-thiessen\u201d title_text=\u201chilterscheid-kommunikations-design-moodboard-simon-thiessen\u20111\u201d force_fullwidth=\u201con\u201d _builder_version=\u201c4.23.1\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_image src=\u201chttps:\/\/hilterscheid.com\/wp-content\/uploads\/2023\/11\/hilterscheid-kommunikations-design-website_ST_3.png\u201d alt=\u201chilterscheid-kommunikations-design-website_ST_3\u201d title_text=\u201chilterscheid-kommunikations-design-website_ST_3\u201d _builder_version=\u201c4.23.1\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text _builder_version=\u201c4.18.0\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<p>His online pre\u00adsence for his work as a coach with online cour\u00adses was opti\u00admal\u00adly sol\u00adved with the \u201cpodia\u201d plat\u00adform and won\u00adderful\u00adly under\u00adlines Simon\u2019s pro\u00adfes\u00adsio\u00adna\u00adlism. At the same time, it streng\u00adthens con\u00adfi\u00addence in his high-qua\u00adli\u00adty&nbsp;work.&nbsp;<\/p>\n<p>Dear Simon, thank you very much for your trust in our work. We wish you every suc\u00adcess with your new brand and web\u00adsite as a coach and con\u00adsul\u00adtant with online cour\u00adses on cla\u00adri\u00adty and free\u00addom. \u2013 BE FREE, BE&nbsp;YOU!&nbsp;<\/p>\n<p>We are alre\u00ada\u00addy loo\u00adking for\u00adward to fur\u00adther coope\u00adra\u00adti\u00adon with&nbsp;you.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1592907291255_111476\">\n<div class=\"sqs-block-content\">\n<p class style=\"white-space: pre-wrap;\">Cus\u00adto\u00admer: Simon Thies\u00adsen (Web\u00adsite, Insta\u00adgram, Podia, LinkedIn)<\/p>\n<p class style=\"white-space: pre-wrap;\">Con\u00adcep\u00adti\u00adon and crea\u00adti\u00adon web\u00adsite + Podia: Hei\u00adke Csin\u00adtal\u00adan (<a href=\"https:\/\/hilterscheid.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web\u00adsite<\/a>, <a href=\"https:\/\/www.instagram.com\/hilterscheid\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insta\u00adgram<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/heike-csintalan-51494282\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lin\u00adke\u00addIn<\/a>)<\/p>\n<p class style=\"white-space: pre-wrap;\">Bran\u00adding &amp; Calligraphy\/Handlettering: My-Hanh Pfei\u00adfer \u2014 My.love (<a href=\"https:\/\/www.instagram.com\/my.love.designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insta\u00adgram<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/myhanhpfeifer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lin\u00adke\u00addIn<\/a>)<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lin\u00adke\u00addIn | BlogAll about brand stra\u00adtegy, posi\u00adtio\u00adning, cor\u00adpo\u00adra\u00adte design &amp; visi\u00adbi\u00adli\u00adty\u00adOut\u00adside of Lin\u00adke\u00addIn :)7 clear signs that your health\u00adca\u00adre com\u00adpa\u00adny needs brand con\u00adsul\u00adting\u00adHow prac\u00adti\u00adces, cli\u00adnics and health-tech com\u00adpa\u00adnies build trust, gain pati\u00adents and crea\u00adte future secu\u00adri\u00adty with a strong brand. 1. Your brand is blur\u00adry. When asked \u201cWhat do we actual\u00adly stand for?\u201d you&nbsp;get&nbsp;[\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-26043245","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - Hilterscheid Kommunikationsdesign - Markenstrategie &amp; Design f\u00fcr Health-Business im DACH-Raum | Csintalan L\u00f6rrach<\/title>\n<meta name=\"description\" content=\"USP \u2013 Unique selling proposition \u2013 SEO \u2013 Structured data \u2013 Web design \u2013 Image film \u2013 LinkedIn \u2013 here you can find all the important news.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hilterscheid.com\/en\/blog-hilterscheid-kommunikationsdesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - Hilterscheid Kommunikationsdesign - Markenstrategie &amp; Design f\u00fcr Health-Business im DACH-Raum | Csintalan L\u00f6rrach\" \/>\n<meta property=\"og:description\" content=\"USP \u2013 Unique selling proposition \u2013 SEO \u2013 Structured data \u2013 Web design \u2013 Image film \u2013 LinkedIn \u2013 here you can find all the important news.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hilterscheid.com\/en\/blog-hilterscheid-kommunikationsdesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenstrategie &amp; Design f\u00fcr Health-Business im DACH-Raum | Csintalan L\u00f6rrach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T22:35:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/blog-hilterscheid-kommunikationsdesign\\\/\",\"url\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/blog-hilterscheid-kommunikationsdesign\\\/\",\"name\":\"Blog - Hilterscheid Kommunikationsdesign - Markenstrategie &amp; Design f\u00fcr Health-Business im DACH-Raum | Csintalan L\u00f6rrach\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/#website\"},\"datePublished\":\"2020-06-24T18:52:27+00:00\",\"dateModified\":\"2025-12-11T22:35:02+00:00\",\"description\":\"USP \u2013 Unique selling proposition \u2013 SEO \u2013 Structured data \u2013 Web design \u2013 Image film \u2013 LinkedIn \u2013 here you can find all the important news.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/blog-hilterscheid-kommunikationsdesign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hilterscheid.com\\\/en\\\/blog-hilterscheid-kommunikationsdesign\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/blog-hilterscheid-kommunikationsdesign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog &#8211; Hilterscheid Kommunikationsdesign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hilterscheid.com\\\/en\\\/\",\"name\":\"Markenstrategie &amp; Design f\u00fcr Health-Business im DACH-Raum | Csintalan L\u00f6rrach\",\"description\":\"Wir positionieren dein KMU (2\u201315 MA) Werde zur 1. 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